Norders Success Story: Factor Nova
HC TPS got the W in new partnerships sales with multichannel lead gen
10 new monthly meetings
with target audience decision makers
25 monthly opportunities
from companies in the created database
"The collaboration with Norders has been both effective and creative. We have constantly received new ideas from them, and they have been able to adapt to changes quickly.
At the same time, however, the focus has remained closely on our sales goals and growth during the cooperation. It's been great to get a modern sales approach from Norders for our new customer acquisition strategy, and Norders has felt like a close part of our team thanks to good and open communication."
What Norders did?
TPS, a legendary Finnish ice hockey brand, already had strong corporate partnerships. However, there was untapped potential with local businesses that were unaware of the benefits of partnering with TPS. The easiest way to engage these companies? Invite them to experience top-tier hockey in TPS’s VIP suite as guests.
Norders assembled a dedicated team to help TPS meet their partnership goals. We built targeted new customer acquisition campaigns in close collaboration with TPS’s sales and marketing teams. Using a high-quality list of decision-makers from local companies, we launched automated outbound email campaigns on behalf of TPS. These campaigns invited potential partners to join TPS in the VIP suite for upcoming home games. The result? Packed suites full of new potential business partners.
Norders handled everything from building decision-maker lists to daily management of email campaigns, guiding prospects to register for TPS’s VIP experience, and laying the foundation for future, more effective campaigns.
☑️ Demand strategy
☑️ Lead generation
☑️ Landing page design
Norders assembled a dedicated team to help TPS meet their partnership goals. We built targeted new customer acquisition campaigns in close collaboration with TPS’s sales and marketing teams. Using a high-quality list of decision-makers from local companies, we launched automated outbound email campaigns on behalf of TPS. These campaigns invited potential partners to join TPS in the VIP suite for upcoming home games. The result? Packed suites full of new potential business partners.
Norders handled everything from building decision-maker lists to daily management of email campaigns, guiding prospects to register for TPS’s VIP experience, and laying the foundation for future, more effective campaigns.
☑️ Demand strategy
☑️ Lead generation
☑️ Landing page design
