Norders Success Story: Factor Nova
Factor Nova shares the goods of making an impact with innovative events
10 new monthly meetings
with target audience decision makers
25 monthly opportunities
from companies in the created database
"The collaboration with Norders has been both effective and creative. We have constantly received new ideas from them, and they have been able to adapt to changes quickly.
At the same time, however, the focus has remained closely on our sales goals and growth during the cooperation. It's been great to get a modern sales approach from Norders for our new customer acquisition strategy, and Norders has felt like a close part of our team thanks to good and open communication."
What Norders did?
Factor Nova, one of Finland’s leading event agencies, had set ambitious growth goals and was ready to scale its new customer acquisition efforts. While they had a solid foundation in sales and marketing integration, they hadn’t ventured into cold email automation for sales. That’s where Norders came in as a strategic partner.
We kicked off by defining Factor Nova’s unique value proposition and identifying their target audience. From there, we launched sales campaigns focused on testing different messages and digital sales funnels across multiple decision-maker groups. The result? Rapid growth in both sales and thought leadership.
Norders built and managed the email automation system, mapped digital customer journeys, created sales copy, and handled the entire new customer acquisition process as if we were Factor Nova’s in-house team.
☑️ Demand strategy
☑️ Lead generation
☑️ Appointment booking
We kicked off by defining Factor Nova’s unique value proposition and identifying their target audience. From there, we launched sales campaigns focused on testing different messages and digital sales funnels across multiple decision-maker groups. The result? Rapid growth in both sales and thought leadership.
Norders built and managed the email automation system, mapped digital customer journeys, created sales copy, and handled the entire new customer acquisition process as if we were Factor Nova’s in-house team.
☑️ Demand strategy
☑️ Lead generation
☑️ Appointment booking
