When the pandemic hit, it was a pivotal moment. Instead of slowing down, Norders doubled down. The team, a ragtag group of misfits, rebels, and pirates, decided it was time to level up. They weren’t content with just serving a small group of early-stage startups in Helsinki; they wanted to take their expertise global. Norders 2.0 was born in 2022, this time with a clear mission: to empower B2B startups around the world, from early-stage to Series A, with the most effective, strategic, and results-driven sales and marketing solutions.

As the team expanded, they quickly realized something crucial—B2B startups needed more than just sales or marketing. They needed a unified approach that could seamlessly integrate both, creating a powerful flywheel effect. This led to the creation of the Norders Demand System, a revolutionary framework designed to combine brand-building with revenue-generating activities. The goal was simple: help startups earn attention, convert leads, and dominate their markets.

At Norders, we’ve always believed that in the modern world, where attention is the new currency, you need a strong brand to drive revenue, but you also need revenue to build that brand. It’s a delicate balance, and we’ve spent years perfecting our approach. We’re not your average marketing agency, nor are we just another lead generation outfit. We’re your brand and revenue agency—a demand generation powerhouse for ambitious B2B startups.